Thursday 21 April 2011

MAIN POST 12.1:In what ways does your media product use, develop or challenge forms and conventions of real media products?




Our titles also help with displaying the genre of the opening sequence as many of them are include as objects in the clip for instance we have a title put on a fridge with magnets. We have developed the title conventions of our opening sequence as for instance in 10 Things I Hate About You  the titles of the film are edited in over the top, but are in the style and font of a hand written/ graffiti writting this is where we got our idea for developing the genre convention for titles.



Our opening sequence starts with our main character girl called Jenny waking up to an alarm this is conventional as quite a few romantic comedies start by showing how the character is going to outline there day or even just waking up and it being the start of the day, she then turns over taking her pillow over to show our first title "Kings Langley Productions". All of our titles are also pink and grey its conventional for romantic comedies titles to by light baby pinks or blues or red to signify love so we decided to use pink as its girly and silver as it matches our bracelet with the title of the film on it which is in grey. 
This is one of our titles which is in capture in the opening sequence






This is an example of our edited titles




Our opening sequence is quite jumpy and doesn’t flow very well and at the end where our character Jenny is running down the road we have cut the shot and cross dissolved it onto the next clip this shows time and is conventional of a romantic comedy and they are usually quite jumpy. A convention of romantic comedies is showing the character deal with a problem our character has problems finding tights without holes in them and being ready for work on time she falls over on magazines on the floor this is also conventional as it gives an element of comedy. We have shown her room being a mess and unorganised as we wanted to show how personality making her life more problematic for herself, its conventional for instance in Bridget Jones she is quite clumsy and messy and scatty and this is how we wanted to show our character.  

Screen shot of our character displaying clumsiness


The music for our opening sequence is conventional as it is bubbly, romantic comedies have happy music usually love songs, we also didn’t include much dialogue from watching the opening sequence they don’t usually talk as it is just about setting the scene, our character does say "shit" once and this is like the film 4 weddings and a funeral where they swear throughout the opening sequence she also makes annoyed noises to show she is annoyed and angry with her clumsiness which is conventional personality for a character in a romantic comedy. 
This is a expression shot after some dialoque




We have a narrative enigma in our opening sequence our character Jenny is texting her male friend and emailing her boss but accidently sends the text to her boss, these types of enigmas are conventional in Romantic comedies where they set up a love interest and occupation within the opening sequence through a narrative enigma.  


This is the narrative enigma


We have used a variety of shots in our opening sequence such as low angle shots and close up, many romantic comedies use close up to signify important points that will appear or link later on in the film, our camera is conventional as we use a variety of shot sizes and angles to point out important parts and makes it look natural as the angles are basic.

This is low angle shot from under a bed



12a: Audience Feedback

Part 1: Rough Cut
Audience feedback Clip:




We showed our rough cut to 3 16-17 year old girls, we decided to use this gender and age as our target audience were teenage girls. The feedback we got back from the rough cut was that the opening sequence was quite tedious and some shots were longer than they needed to be. They also said that some clips for instance ones with words in were too quick and didn't allow the audience enough time to read the words/ paragraph. Some positive feedback was that our focus group liked how we included some of the titles into the opening sequence and actions of the actress, for instance we have her spit her toothpaste out and as she comes up the name of the actress is on the mirror, they said they found this a convention of the genre we chose which was Rom-Com. We hadn't chosen music by the time we showed them the rough cut and they said they'd expect something upbeat and bubbly.

Part 2: Final Cut
Audience feedback clip:

We showed our final cut to the same 3 girls so they could tell us our improvements or things that they thought wasn't very good. The feedback was good they said they know found it less boring as we managed to cut ot roughly 2 minutes they also said that our choice of music worked well and also helped to make the final cut much for gripping and interesting. 
From others watching the final cut we got some feedback, they said that they liked how the final cut had a lot jump cuts in it as this is a convention of rom-com and they found that it made the opening sequence more bubbly and happy.